- September, 2017
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Dove
Campaign Title: Dove Beauty Bar
Number of Cars: 160 cars
Campaign Duration: 1 month
Description: What better way to introduce Dove's award winnig serum than to allow customers to sample the product in the comfort of their Grab rides. Grab passengers were able to sample the Dove Serum-in-Oil on the beauty bar (in car hanger) and receive a $2 voucher. - August, 2017
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IDOOH
Campaign Title: In Car Screen
Number of Cars: 100 cars
Campaign Duration: 3 months
Description: Besides offering external sticker wraps, Carblicity also provides In-car advertisements through our partner, IDOOH. This allows our clients to provide a total In and Out car experience to their target audience. -
Tinder
Campaign Title: Grab x Tinder
Number of Cars: 7 cars
Campaign Duration: 1 month
Description: "Tinder " cars were deployed for Grab's collaboration with Tinder. During the campaign, passengers hopped on board these cars with social influencers, bringing the Tinder "experience" along their journey. -
Citibank
Campaign Title: Citi Cash Back Card with Grab
Number of Cars: 200 cars
Campaign Duration: 3 months
Description: It is impossible to miss our Grab x Citi cars on the roads. With 200 cars ploughing the streets daily, Citibank was able to specifically reach out to Grab passengers with their promotional offer. Furthermore, in-car hangers with brochures were used to provide more information on the promotion. -
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GrabFamily
Campaign Title: I Want My Child Seat with GrabFamily
Number of Cars: 1 cars
Campaign Duration: 1 month
Description: A Toyota Prius with the GrabFamily sticker advertisment was specially commisioned for the launch of GrabFamily's Mifold child seats that are now available in selected Grab cars. -
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PropNex
Campaign Title: Ben Huang
Number of Cars: 5 cars
Campaign Duration: 3 months
Description: Drivers who reside or work in the Eastern side of Singapore were specially choosen for this campaign to provide targeted advertising for Ben, who is a specialist in properties located in the East. -
Pepsi
Campaign Title: Chinese New Year 3D Emoji
Number of Cars: 100 cars
Campaign Duration: 2 months
Description: Pepsi introduced the special edition CNY 3D Emoji cans to celebrate Chinese New Year in Singapore. These limitted edition designs were displayed on our vehicles bringing festive cheers all around Singapore. -
MPM Motor Oil
Campaign Title: MPM Branding Campaign
Number of Cars: 7 cars
Campaign Duration: 6 months
Description: To invoke MPM's outstanding performance grade engine oil, 6 cars were installed with customized MPM racing decals, while a Nissan Skyline R34 was installed with a fully customized design with multiple layers of decaling as MPM's flagship concept car.
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