Campaign Title: Ambrosial
Number of Cars: 150 Cars
Campaign Duration: 2 Months
Description: When you are entering the Singapore market with a brand new product, shout out to the masses by advertising on Grab cars islandwide. You can not only brand the car externally to the public audience, but also internally — enhancing the rider's in-car experience through the touch and feel of product samples. In this campaign, riders can take the length of their journey to learn more about Ambrosial. They can even get a sample from their friendly Grab driver to taste the rich and creamy indulgence!