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DesignAccording to your marketing objective and budget, we will work with you to determine the following:- Duration of your campaign
- Number of cars deployed
- Ad placements on cars
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MatchYour campaigns will be posted on the website so that we can match drivers according to your marketing objective such as targeted location area, brands / models of cars and fleet size. Drivers will view and apply to participate in your campaign through our online portal. The portal auomatically matches and manages everything for you so you do not need to worry about anything else. -
ApplicationOnce the drivers have been confirmed, the sitcker ads will be installed by professionals to ensure your ads are perfectly presented to convey your branding message. We will take care of everythihg from the printing to the scheduling and installation. -
ExposureYour ads will now be seen by thousands of people, while our drivers drive all around Singapore spreading your branding message. Your message will not only be seen by other drivers on the road but even by pedestrians and passers-by when the car is parked. Your ad will always be working for you day and night, driving or stationery, providing you maximum exposure at a cost effective price. -
IntegrityCarblicity is dedicated to delivering your campaigns with the highest standards. Drivers are required to cover a minimum distance of 1000km per month to ensure that your ads are given sufficient exposure as agreed per the campaign deliverables. Mileages are manually checked against odometers before and after campaigns to maintain integrity. We authorise only our professional partners to install and remove the stickers, ensuring that they remain tamper-free.
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Why OOHAccording to an independent study conducted by BrandScience, compared to other advertising mediums, Out of Home advertising has a:- Lower cost to Impressions (CPM) ratio
- Higher return on investment (ROI)
- Higher retention rate
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Why car adsThere are about 1 million vehicles that ply the roads in Singapore On average, drivers cover a mileage of 1500 km and spend about 28 hours on the road every month This works out to an estimated exposure of 33,542 eyeballs per month for your ads placed with Carblicity Instead of static Out of Home advertisement such as billboards and posters, advertising on cars converts your ads into moving billboards, extending your reach to every corner of the island -
Why CarblicityCarblicity vs Taxi advertisingCurrently, to advertise on vehicles such as Taxis, you need to book a minimum of 50 taxis for a minimum duration of 3 months. This works out to a minimum spending of $75,000. If you do not have or want to spend such a large budget on marketing, then Carblicity is for you. Carblicity also has other advantages that taxi advertising isn’t able to provide. Targeted Location: Carblicity is able to provide targeted exposure at a specific areas in Singapore to focus on your target market. Depending on your campaign requirements, Carblicity can recommend drivers that fit your targeted location Car model as Branding: You may select the kind of car models used for your campaigns to make use of the brand association these models have to work for your own brand.
CrowdsourcingIn the past, vehicle advertising was only available to big companies with huge budgets, on public transport owned by big corporations. However, we here at Carblicity, believe that mobile advertising is an effective marketing tool that should be made available to all companies, big or small. By crowd-sourcing drivers of privately own vehicles, we are able to grow our very own fleet so that advertisers can tap on these once “untouched” resources. We believe in empowering the “everyday man” and providing competitive options to businesses by changing the traditional landscape for the betterment of our society and economy.